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Diego Fresh served 16 years in the Armed Forces before becoming an entrepreneur , country musician who grew up in St. Louis and now calls Seattle home. His time in the military instilled the discipline and drive that fuel everything he does — especially the Coffee Shop Festival.
What began as a love for writing songs in cozy cafés became a mission to create a space where coffee and live music connect people from all walks of life.
“This festival is the song I never stopped writing — it just smells like espresso.”
Today, Diego’s building more than a festival. He’s building a community — one cup, one chord, one crowd at a time.
The Coffee Shop Festival exists to do more than serve great coffee and live music — it’s here to bring people together.
Our mission is to create a space where artists, entrepreneurs, baristas, brewers, and dreamers connect — sharing ideas, building relationships, and fueling collaboration.
Whether you're here to sip, play, or promote, this festival is your platform to network, grow, and be inspired.
Great coffee. Live music. Real connections.
That’s the blend we’re proud to serve.